A month ago the Minister of Health launched an advertising campaign about the swine flu. The television ad features the room of "Topo Gigio", a beloved character of very old children series. Topo Gigio explains what to do against the flu:
1. wash your hands well and often with water and soap.
2. cover your nose and mouth with tissues when you cough and sneeze, then throw the tissue away
3. if you have forgotten to wash your hands, don't touch your eyes, nose and mouth: flu virus spreads in this way
4. remember to open the window to air the house
5. if you got, a cold, difficulties in breathing, cough, headache, stay home and call the doctor.
The television ad ends with the catchline "Swine flu is a common flu. These five rules helps fighting it". The ad has received mixed reactions. Many people felt offended by the use of a children puppet.
17 Nov 2009
Topo Gigio against the swine flu
Labels:
ad,
communication,
flu,
gigio,
government,
swine,
television,
topo
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